Transformation Design M. A. / Digital Media B. A.

Elisabeth
Friesinger

Researcher, lecturer and service designer working at the intersection of digital transformation, design ethics, sustainability and inclusion.

I develop methods, courses, and educational interventions that help people create digital products more consciously and responsibly. My work combines research, teaching, and design practice to foster positive social and environmental impact.

Portrait of Elisabeth Friesinger

Projects &
Publications

Research Paper

How AI Structures Access to Help

Artificial intelligence is becoming an integral part of higher education. This paper investigates how different forms of AI support influence learning experiences and outcomes in programming education.

Details

By comparing ChatGPT, an AI tutoring system, and a no-AI learning environment, the study examines how students access support while learning to program.

The results suggest that AI is not a neutral intervention: the way support is structured can affect learning differently across student groups and may contribute to more inclusive learning environments.

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Course Design

Responsible, Sustainable & Inclusive Digital Product Creation

Creating digital products means making decisions that affect people, communities, and the environment. This interdisciplinary course equips students with methods and tools to navigate these decisions consciously.

Details

Students learn methods of Conscious Service Design and apply them in interdisciplinary teams to develop their own digital product concepts.

Developed and taught at the Technical University of Munich, the course featured guest experts from Apple, Storybrooks Studio and Die ProduktMacher.

Course Website
Research Paper

Ethical Responsibility in Design Education

This paper explores how short educational interventions can help students develop awareness of their responsibilities as future designers.

Details

Through workshops conducted at three German universities, students engaged with sustainability, privilege, inclusion and ethical decision-making in design practice.

The findings show that interactive workshops can successfully increase awareness of social and environmental responsibilities while encouraging critical reflection and discussion.

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Methods & Article

'Conscious' Service Design Methods

To create products, services and platforms with positive impact, designers need tools that consciously consider stakeholders, consequences and contexts.

Details

This publication introduces redesigned service design methodologies that make social and environmental responsibility visible throughout the design process.

It provides practical guidance on how conscious design principles can be integrated into everyday design work.

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Project

hers* – More Safety for FLINTA* in Public Spaces

hers* is an app concept for safer public mobility. Users can explore routes, share locations and choose safer options in public space.

Details

The project investigates how digital tools can support collective care, increase awareness and contribute to safer public environments.

Developed within the context of gender-sensitive urban design and public space research.

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Project

Topics of Social Relevance in Design Education

Many topics in design education provide opportunities to address social, ecological and ethical challenges.

Details

Using a design-based research approach, five workshop formats were developed and tested to support students in integrating socially relevant topics into their design process.

Topics included responsible design, anti-racist design, gender-sensitive design, accessibility and sustainability.

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Curriculum
Vitae

Education

Doctoral Candidate (Dr. rer. nat.)

Technical University of Munich. Research on conscious design, sustainability and ethical responsibility.

Transformation Design M. A.

Augsburg University of Applied Sciences.

Digital Media B. A.

Ulm University of Applied Sciences.

Research & Teaching

Lecturer at University of Applied Sciences Neu-Ulm

Teaching the course 'Design for Digital Innovation' in the Summer Semester 2026.

Lecturer at Technical University of Munich

Developed and taught "Responsible, Sustainable & Inclusive Digital Product Creation".

Guest Lecturer at University of Applied Sciences Neu-Ulm

Sustainability Through Critical Design in User Experience Design.

Guest Lecturer at University of Applied Sciences Landshut

Conscious Marketing in Principles of Marketing & Sales.

Guest Lecturer at University of Applied Sciences Augsburg

Responsible Design in Design Theory.

Professional Experience

Research Associate at TUM

Research on conscious design methodologies, sustainability and responsible digital transformation.

Service Designer at Die ProduktMacher

Service design, digital transformation and innovation projects.

Freelance Digital Designer & Educator

Design projects, workshops and educational formats.

Media Educator at LKJBW

Media education projects and participatory learning formats.

Design Practice

Visual communication, branding and product communication.

Publications, Awards & Scholarships

How AI Structures Access to Help

Research on gender differences in AI-supported programming education.

ITHET 2026

LaKoF Doctoral Scholarship

Awarded doctoral scholarship by the Bavarian State Conference of Women's and Equal Opportunity Officers.

Transforming Education

Integrating ethical responsibility into design education.

LearnXDesign 2025

Introducing 'Conscious' Service Design

Publication on redesigned methodologies for responsible service design.

Touchpoint 14 No.3

ADC Talent Award (Bronze)

Concept & Design of Digital Products and Services.